Integrated Marketing Communications Seminar

Working on the IMC seminar I'm running in Edinburgh and I’ve nearly finalised things.

Elevate Digital, Xerox and Royal Mail are all presenting at the event and I’m hoping to confirm another speaker next week.

I posted a message on LinkedIn to assess interest/numbers and the response was incredible. It looks like we may have to run a number of seminars although I’m considering doing a webcast for those that can’t make it.

The main target audience are marketing professionals from any sector. Ideal delegates are probably manager’s who are knowledgeable of print/post/direct mail channel marketing and want to know how they can utilise electronic (mobile, email, web) channels – or vice versa.

The overriding theme will be that in today’s market cross media communications can be the most cost effective solution and achieve the highest impact. New electronic and traditional physical channels complementing each other. The trick is getting the right mix!.