QR Codes explained

I did three talks in Edinburgh this week on QR Codes.

I started with some real basic stuff. Explaining what QR Codes are, how to create them and how to use them. I then went on to discuss the amazing marketing opportunities they present.

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Here's a simple example of a QR Code....

It looks like a box of small, random, black and white squares!

And that's exactly what it is apart from the "random" bit. That little grid of squares can hold up to 7,000 characters. When that data is combined with a smartphone, a barcode reader app (free) and a web connection - a whole new world of marketing opportunities appear.

I also talked about how the 30% error correction inherent in QR Codes - and yes I know how techy that sounds - not only makes it incredibly robust but also allows creative and innovative designs.

Shape the corners, add colour, add images, warp the shape, incorporate logos and icons.

  My personal favourite is still Time magazine.........












There are some pitfalls to watch out for when implementing QR Codes as part of a marketing campaign, e.g. remember the size of a smartphone screen when building those web landing pages.

My talk was part of a wider integrated marketing communications seminar I organised along with my work colleagues at Elevate Digital and our partners at Xerox, Royal Mail, fatBuzz and XMPie.

Full houses and 9/10 feedback.

A good week all round.