......Well done Halfords!
The first national retailer to have a QR Code linking to a video of each of their range of 26 tents.
Halfords has created 360° virtual videos of every tent and tent pack in its 2012 camping range.
Customers will be able to access the videos through the product pages on Halfords.com; or by visiting stores and using a smartphone to scan a QR code next to the tent they want to see, from a tent menu on their POS.
The virtual videos give customers the opportunity to see a tent they want to buy from every angle and details features and dimensions. It beats the problem of not having display models in-store where floor space may be limited.
Halfords customers shop at 466 stores in the UK and ROI. 380 stores will have tent POS by 1st March and all videos will be live by 1st March.
To see an example of the on-line content the QR Codes will display, click here and view Halfords Atago 5 man tent from their Urban Escape range. Click on the video camera icon to see the virtual tour.QR Codes can do many things but in my view this is a great example of what QR Codes are all about - instant on-line engagement with clients and potential customers from off-line promotional material.
Halfords sell over 12,000 different product lines...so there's plenty of scope for more QR Codes then….
